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Business name: SPOT THE DOT LTD
Address: 12 Hatherley Road
Sidcup
Kent
DA14 4DT
Phone number: 0845 5484045
Web address: www.bigwhitedot.co.uk
Opening hours: Mon: 9.00am -9.00pm
Tue: 9.00am -9.00pm
Wed: 9.00am -9.00pm
Thu: 9.00am -9.00pm
Fri: 9.00am - 5.30pm
Sat: email only
Sun: email only

INTRODUCTION

 

Direct marketing | Marketing | Security and Risk | Get Ahead of the Competition

 

Our aim is to be the only place you need to go to find out about about everything local. More people than ever look online to find local good and local trades, however just being on the WWW does not mean you will be found.

Step in “Big white Dot”.

Time for a new approach in these times where things are changing

Our business model has been designed to give your business maximum exposure to your “Target Market”. Starting at borough level and drilling down to your local town, Our marketing strategy will allow you to target your local area like never before with advertising from as little as .75p per day.

Our business model is based on keeping it simple, targeting your local market. You can use our Voucher option to entice customers to your business, entirely up to you. We will assist and offer advice on what we feel will work to expand your customer base, but it’s your decision. 

We support and drive people to you with our “Local Target Marketing” and you will see the how our developing network can deliver you results.

Starting in the Borough of Bexley our market is targeted with all effort aimed into this area.

Estimated population of LBB is around 230,000, with the local high street on average attracting people from within a few miles or so locally.

Our targeted marketing and promotions will attract increasing numbers to view your services and any offers you have, leading to potentially increased sales.   

Display yours and see the difference.

 

 FACTS

 

  • Internet growth and advertising has become the fastest form of media on it
  • UK search for discounts and deals online increases in excess of 40% a year
  • Voucher advertising is said to be the most powerful media yet
  • Target marketing is cost effective and more advantageous for a number of businesses
  • This trend is due to grow and shows no signs of slowing down
  • Businesses failed at a record rate during 2011.
  • High streets are falling into decline making it unfriendly to visit.
  • All are feeling the decline and finding it difficult to turn around stagnant growth.
  • Council’s greed in local parking matters is driving people away.
  • Council rates are bleeding out businesses

 

 Your business will profit from what amounts to a very small financial outlay compared with local newspapers or bin bound marketing hand-outs. We are your only need , a fact that will be proven.

 

DIRECT MARKETING

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The boasts of others, 80,000 circulation (More like 79,000 well feed Bins, that’s if the paper is ever delivered) best read papers in the county, increase your sales using our prehistoric marketing methods, Yea right.

You will see our campaigns because we will advise you when and where, we will monitor all traffic to our site, to your page, when people downloading your voucher, print your code or browsing your offerings and that coupled with feedback from you and our members makes for a success partnership.  

 

DOT SUPPORT

Business Consultancy Services & Advice

 

Spot the Dot Business Consulting provides expert business consultancy services which achieve growth, business transformation and improved effectiveness.

Our aim is to offer affordable advice and business transformation systems to all levels of business internationally and include commercial businesses, public sector agencies, universities, colleges, not for profit companies, social enterprises and charities. Large and small sometimes you need to take a step back to see bigger picture.

We are known for unparalleled customer focus, strong relationships, objectivity and generating results. We also offer a service guarantee to new clients – if for any reason you are not happy with the consultancy services we provide, we will cancel our invoice. We believe this to be unique in the consultancy world.

We are new so our success will be entirely based on your success, Spot the Dot only provides business consultancy services which, in our professional opinion, will make a real difference to clients and fully meet all agreed objectives. We never sell services simply for our own benefit!

The whole ethos of the company is everyone prospers from success.

We can offer services and advice on a number of business requirements, can promote through our inavative promotions and video marketing and have developed a number of Buisiness transformation systems that aid you with your legal obligations as a buisiness owner/operator;

  1. Business planning
  2. Promotion and video marketing
  3. Security and Risk planning
  4. Fire safety Advice including Fire Strategy
  5. IT Solutions
  6. Health and Safety
  7. Hygiene and food Safety planning
  8. General business information.

 

Business Planning Expert Business Planning Services

Business plans are often written to secure external funding. However, all businesses should have a robust business plan in place – as this provides a strong platform for success. It is often said that “a business without a plan, plans to fail” and, whilst this is a general statement and not universally true, our experience tells us that the most successful businesses are those with a business plan in place.

A good business plan will:

  1. Provide a clear view of your business purpose and enable this to be communicated to staff, customers and other stakeholders.
  2. Predict future impacts and contain actions to ensure they do not threaten your business.
  3. Set clear targets and objectives so that business performance can be monitored.
  4. Set out where you want to be in the future and how you will get there.
  5. Spot the Dot Business consultants support clients to put strong plans in place, achieve financial goals and address critical milestones, deliverables and resource requirements.
  6. Our Business Planning Services are designed for easy, regular review to ensure that performance stays on track.
  7. In all cases, they will incorporate key deliverables and KPI’s aligned to operating budgets.
  8. We provide expert Business Planning Mentors where required – to help clients achieve their plan.

 

Marketing strategy

 

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Marketing strategy and marketing objectives, Every time you speak to someone about your business you are involved in marketing. Any conversation about your firm is an opportunity to promote your business and increase sales.

A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales.

It tells you what to say, how to say it and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it, too.

Marketing strategy: objectives

  • Your marketing objectives will focus on how you increase sales by getting and keeping customers.
  • To explain how to do this, experts talk about how best to package your products and services, how much to charge for them and how to take them to market.
  • A marketing strategy will help you tailor your messages and put the right mix of marketing approaches in place so that you bring your sales and marketing activities together effectively in an effective marketing plan.
  • Marketing strategy: knowing your customers
  • A successful marketing strategy depends on understanding your customers, what they need and how you can persuade them to buy from you.
  • There's no substitute for knowledge. Experience and regular two-way communication will tell you a lot about your customers. But targeted market research will build a more detailed picture of customer segments with similar needs. It will help you understand how to target these people so you're not wasting time on people who aren't interested in your offer.
  • But you'll also need to understand how your market works - where do your customers find out about your offer, for example? Your strategy should even tell you how you measure up against the competition and what new trends to expect in your market.
  • Marketing strategy: making a plan, A marketing plan explains how to put your strategy into action. It will set marketing budgets and deadlines, but it will also tell you how you're going to talk to your target customers - whether that's through advertising, networking, going to trade shows, direct marketing, and so on.
  • Crucially, it will tell you when to talk to your customers. Timing your activities to fit their buying cycles will save money and maximise sales.
  • Finally, your marketing plan should look to the future: it should outline how you follow up sales and what you're doing to develop your offer.
  • As with any plan, progress should be regularly measured and reviewed to see what's working and what isn't, so you can set new targets as your market changes.

 

Ten ways to get ahead of the competition

  1. Treat your business to an image makeover. Consider rebranding — a strong brand will differentiate your business from others and helps customers to recognise your firm. Simple steps such as painting your shop front can make your business look modern and inviting compared to your competitors.
  2. Use Big White Dot to launch a new marketing campaign. Use target marketing in your area offering a discount if customers visit before a set date. Remember to ask them to bring the printed offer code so you can measure the success of the campaign.
  3. Have a sale. Use Big White Dots marketing power and take out a town page link to your site if it's financially viable, stage a sale or bonanza day on certain product or service lines. A snap sale is an excellent way of attracting passing trade and new customers. If new customers like what you offer, they will return.
  4. Hold discount events. These could be an evening or a day where everything is discounted. Advertise the event in the local press and hand out flyers to generate interest.
  5. Introduce a loyalty scheme. Offer special discounts and offers on products and services for regular customers. Not only will this encourage existing customers to return, but more customers are likely to become members.
  6. Offer bulk discounts. Put them in place at particular times (Wednesday nights: two pizzas for the price of one) or offer ongoing deals. But check you are making enough money before you ever offer a discount. 
  7. Watch your competitors' progress. If they are having great success with a particular product or service, see if you can modify an existing product of your own, or lower the price, to take advantage of the interest.
  8. Launch a new product or service. And plan a marketing campaign around it to give publicity to your business as whole.
  9. Join forces with a competitor against the others. You may both be able to reach corners of the market that were previously inaccessible. Or you might be able to work productively with a business in an entirely different market. Coffee shops and bookshops have long been joining forces for reciprocal benefit.
  10. Take customer service levels to new highs. Customers are more likely to return to a business where they feel valued than to one which may have slightly cheaper products but surly staff.

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Security and Risk Planning

 

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Plan what action you need to take in the event of various scenarios that could affect the running of your business. Carry out a risk assessment for your business and add measure to minimise the effect of any findings.

Risk management is built upon three categories and 13 elements, which include the following:

Strategic Category

  1. Organization and authority
  2. Tactical Category
  3. Policy
  4. Audit and compliance
  5. Risk management
  6. Privacy
  7. Incident Management
  8. Education and awareness
  9. Operational Category
  10. Operational management
  11. Technical security and access control
  12. Monitoring, measurement and reporting
  13. Physical and environmental security
  14. Asset identification and classification
  15. Account management and outsourcing
  16. Careful continuity planning and a reliable backup system will ensure you can keep operating with minimal disruption.

 

Business continuity planning explained

Business continuity planning involves anticipating problems which could disrupt your company’s ability to operate properly. For business IT, these problems typically fall into two categories:

Physical threats, like fire, flooding or theft or failure of key equipment.

Software threats, like viruses, Trojans and hackers.

It’s important your disaster planning measures ensure fast business recovery for key systems.

Disaster planning: it might never happen, but…

Good continuity planning involves methodically examining the threats to your business:

Assess the threats. Consider what could damage your IT systems. For instance, a fire on your premises, a virus infection or the failure of your internet connection.

Determine the likelihood of each threat. Some are much more probable than others. Get expert help to assess risk levels. Your IT supplier may be able to help.

Work out the potential damage. For instance, would the threat take your main customer database offline? Or would the impact be relatively minor?

Your continuity planning should prioritise threats with the highest likelihood of happening and the potential to cause most damage.

Identify and eliminate single points of failure. For instance, a power cut could take your server offline. Or, if your customer database is held in a cloud computer service, losing your internet connection could leave you unable to check customer details.

In both cases, you might consider adding backup systems. An uninterruptible power supply (UPS) can keep your server running, and a cheap broadband service can provide a secondary internet connection.

Your business recovery plan

As well as taking steps to reduce the likelihood of the scenarios you identify occurring, your business recovery plan should describe how your organisation will react in the event of a problem.

 

Fire Emergency Evacuation Plan and the Fire Procedure

If you’re an owner, landlord or occupier of business or other non-domestic premises, you’ll be responsible for fire safety. You’re known as the ‘responsible person’.

The Fire Safety Order also applies if you have paying guests, eg if you run a bed and breakfast, guesthouse or let a self-catering property.

As the responsible person you must:

Carry out a fire risk assessment of the premises and review it regularly

Tell staff or their representatives about the risks you’ve identified

Put in place, and maintain, appropriate fire safety measures

Plan for an emergency

Provide staff information, fire safety instruction and training

A fire emergency evacuation plan (FEEP) is a written document which includes the action to be taken by all staff in the event of fire and the arrangements for calling the fire brigade. It can include any relevant information in relation to the FEEP.

General Fire Notice For small premises this could take the form of a simple fire action sign posted in positions where staff and relevant persons can read it and become familiar with its contents.

Staff Fire Notice High fire risks or large premises will need more detailed emergency evacuation plan which takes account of the findings of the risk assessment, e.g. the staff significantly at risk and their location. In addition notices giving clear and concise instructions of the routine to be followed in case of fire should be prominently displayed.

 

Health and safety in the work place.

Employers have legal responsibilities to ensure a safe and healthy workplace. As an employee you have rights and you have responsibilities for your own wellbeing and that of your colleagues. This article explains what these responsibilities are, and how you can meet them.

All employers, whatever the size of the business, must:

Make the workplace safe

Prevent risks to health

Ensure that plant and machinery is safe to use

Ensure safe working practices are set up and followed

Make sure that all materials are handled, stored and used safely

Provide adequate first aid facilities

Tell you about any potential hazards from the work you do - chemicals and other substances used by the firm - and give you information, instructions, training and supervision as needed

Set up emergency plans

Make sure that ventilation, temperature, lighting, toilet, washing and rest facilities all meet health, safety and welfare requirements

Check that the right work equipment is provided and is properly used and regularly maintained

Prevent or control exposure to substances that may damage your health

Take precautions against the risks caused by flammable or explosive hazards, electrical equipment, noise and radiation

Avoid potentially dangerous work involving manual handling (and if it can't be avoided, take precautions to reduce the risk of injury)

Provide health supervision as needed

Provide protective clothing or equipment free of charge (if risks can't be removed or adequately controlled by any other means)

Ensure that the right warning signs are provided and looked after

Report certain accidents, injuries, diseases and dangerous occurrences to either the Health and Safety Executive for Northern Ireland or the local authority, depending on the type of business

 

For futher information contact us today: Click Here

 

 

 

 

SPOT THE DOT LTD
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Expires: 31/05/2013
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